Atlas ID website content

Atlas ID needed to go to market quickly. The premise was simple: the service connected businesses to COVID-19 tests for employees, while at the same time ensured that the people using it had total control and privacy in relation to their data.

The service and technology had to be instantly understood by HR teams and business owners navigating COVID-19 and new hurdles regarding privacy and testing regulations for the first time.

Valancy worked with the product creators to find a way to clearly communicate how it worked to employers — never easy when blockchain and government regulations come into play. We focused on what people care about: privacy and connecting people with COVID-19 tests. Fast.