When I was a kid, I decided to name a teal-maned My Little Pony Princess Agony.
“Do you even know what agony means?” my mother asked. I was five years old. So, no. But I loved how beautiful it sounded.
It was a valuable lesson. The right words matter, or you end up being the weirdo screaming for Princess Agony during play dates.
Let’s get the right words in front of your audience so you can raise more funds and create more engagement.
Valancy provides digital fundraising and marketing strategy and execution for nonprofits. Valancy is here to create capacity, raise more money, and grow audiences so you can support your community and meet your goals. More money and higher profiles for nonprofits means stronger communities for everyone.
About Alli Vail
Alli Vail is an experienced digital marketer and fundraiser — in 2023, she raised three-quarters of a million dollars via digital fundraising for the BC NDP. She has helped other nonprofits like the Whistler Writers Society meet their fundraising goals by developing, writing, and executing custom strategies. She also specializes in audience engagement campaigns and stewardship. Her expertise frees clients up to focus on other critical work.
Alli has over 15 years of experience in digital marketing, and strives to make online channels relevant, growth-oriented, and sustainable. She has written for nonprofits, unions, brands, thought leaders, political parties, literary festivals, and more. She mixes storytelling with practical organizational needs so that your content works hard for you, across multiple platforms.
Other good news? She never misses a deadline.
Services
Fundraising
Digital fundraising, stewardship, and engagement campaigns that bring in donations.
A few ways we can help ensure your nonprofit can raise necessary funds and optimize fundraising income:
Audits: Ensuring email campaigns are Canadian Anti-Spam Legislation (CASL) compliant, email lists are clean and meet deliverability standards, segments are optimized to improve deliverability, and more.
Strategy: Creating full digital fundraising calendars and approaches that are designed to meet goals.
Execution: Taking the strategy and running with it — from writing all the key messages and content, to building emails to be sent in your platform and reporting back so the campaigns can be further optimized for next time.
Digital Marketing
Content writing and strategy that works for social media, newsletters, websites, blogs, and email.
Social media and growing an audience is becoming more fraught and time consuming for organizations, but maintaining a presence has never been more important to keep building a supportive network and brand awareness.
A few ways we can help ensure you have a sustainable digital practice:
Audit: What’s working and what’s not? Do you want to try a new platform better suited for your audience and needs? Let’s talk about it.
Strategy: Creating an online marketing plan that works for your audience and platforms that can be easily managed, or takes into account the interests and capacity of your team.
Execution: A full digital calendar, creation of channels or brand assets required to get things up and running. Content writing is also available. Yes, we can write and send your e-newsletter for you.
Nice words from clients
Alli is a wonderful writer and is committed to any work she is involved in. She takes on all projects with passion and a keen interest in helping her clients. She has excellent organizational and planning skills, exceptional interpersonal and written skills and understands and responds well to the time sensitive nature of the work she takes on. The Whistler Writers Festival was very fortunate to work with Alli during the 2019 festival and will have her back working with us going forward.
Stella Harvey
Founder
Whistler Writers Festival
Alli Vail is a delight to work with! She has managed our marketing, advertising and PR program for the Whistler Writers Festival since 2019. She provides social media content, digital marketing, website content and press releases. Alli is responsible for tripling our Instagram audience and instigating massive engagement growth on Facebook and Twitter, as well as expanding the festival's website content. Alli is always looking out for new avenues and ideas to try in an ever changing industry. We greatly appreciate her knowledge, insight and passion for the literary arts.
Rebecca Wood Barrett
Artistic Director
Whistler Writers Festival
Alli crafted email marketing content and a media release for my book launch, as well as email fundraising campaigns for our charitable foundation. She demonstrates professionalism, thoroughness, fairness, and a personable approach. Her writing is clear, concise, and compelling. I highly recommend Alli to anyone in need of impactful marketing, communications, and fundraising content.