When I was a kid, I decided to name a teal-maned My Little Pony Princess Agony.
“Do you even know what agony means?” my mother asked. I was five years old. So, no. But I loved how beautiful it sounded.
It was a valuable lesson. The right words matter, or you end up being the weirdo screaming for Princess Agony during play dates.
Valancy provides print and digital written content with an editorial bent. Words are everywhere and they should work hard—for you, your customers and for your bottom line.
Services & latest work
Small & medium sized businesses
High quality, accurate content can position you as an expert or trusted organization.
It can explain what you offer, or who you are. Practically speaking, it can improve your SEO, support sales and lengthen your reach to customers. Content doesn’t stop at marketing collateral. It extends to business critical documents like requests for proposals and terms of conditions.
Thought leadership: Consensus building isn’t about everyone getting their way
Agencies & tech companies
These are busy, hectic places with more work than hours in the week.
Steady, stable support from contractors can save the day—or at least the project. Experience writing for a range of platforms on a breadth of topics, and agency-specific expertise is critical. So is attention to deadlines and proactive communication.
Editorial content: The stories people don’t tell you about owning a rescue dog (Globe and Mail)
Infographic: fmLifeBoat for Neo Code Software
Press release: Whistler Writers Festival Summer Comeback Series
Book & literary festivals
Literary festivals are one way passionate readers immerse themselves.
What festivals do to promote themselves can drive ticket sales and attendance. Strong content before, during, and after festivals can build an audience and bring people together. Content is a great way to boost authors, and cross promote with writers, audiences, and publishers.
Interview: A conversation with Omar El Akkad, author of American War
Interview: A conversation with Maude Barlow, author of Whose Water Is It, Anyway?
Author interviews: Victoria Festival of Authors
Twitter & Instagram live content: Whistler Writers Festival
Review: Small Game Hunting Packs an Intersectional Wallop
Web content: Reading Writers Fest
Blog (tips): Six ways for literary festivals to provide online events and build an audience
About Alli Vail
Alli Vail (that’s me!) is the primary writer at Valancy. I’m a journalist and editor who made the switch to digital media after eight years of working for newspapers that won Canadian National Newspaper Awards and Ma Murray Community News Media Awards. For fun, I’ve edited a New York-based graffiti magazine and did a long stint as a fashion blogger. I’ve led social media teams at digital-first companies, and written reams of content hiding behind my resource manager title at design and marketing agencies. I’ve worked at little companies and huge ones. Thanks to my experience as a senior project manager, I understand the operational and marketing needs organizations have, and the content that goes with it. I get you. And I never miss a deadline.
Nice words from clients
“Alli is a wonderful writer and is committed to any work she is involved in. She takes on all projects with passion and a keen interest in helping her clients. She has excellent organizational and planning skills, exceptional interpersonal and written skills and understands and responds well to the time sensitive nature of the work she takes on. The Whistler Writers Festival was very fortunate to work with Alli during the 2019 festival and will have her back working with us going forward.”
Stella Harvey
Founder,
Whistler Writers Festival
“Alli was the objective voice of reason I didn't know I needed until she came onboard! She was able to condense my web content into something much more succinct without losing the meaning of what I was trying to convey. I appreciated the speed and efficiency to which she worked (met well within my goal deadline), and she was very clear about her timelines and workflow, which I appreciated immensely. I was really grateful to have her keen eye for detail and expert copywriting skills which added the rework/polish my content needed.”
Joey Yu
Real Estate Advisor,
OAKWYN Realty Ltd.
“I’ve had Alli parachute in to solve problems for me many times. She’s done everything from full content audits, SOW and invoice template rewrites, to getting projects on track and making changes to my billing model. She is quick, reliable and has great ideas and advice.”